The price of Fall Guys' in-game premium currency, Show-Bucks, is set to increase in the UK, Canada and Mexico. The price hike comes on 17th July, the same day Epic Game's other cash cow, Fortnite, will see its V-Bucks getting a price rise as well because of "economic factors like inflation and currency fluctuations".
The updated prices were posted on the Fall Guy's website and are in line with the increase to Fortnite's own. We won't belabour the point, but this is more than likely to ensure profits remain in line with inflation, as Show-Bucks aren't a real currency, exist in a closed economic environment sheltered from outside forces, and are ostensibly used by fictional, roughly humanoid beings colloquially known as Beans.